Canalys and Counterpoint have submitted their reviews on the Indian smartphone market place in the to start with quarter of 2021. And when the initially quarter of the year witnessed development, the news was not good for the upcoming, presented the COVID pandemic and the lockdowns in different sections of the nation. In this article is our take on the primary factors highlighted in the two experiences:
Amazing growth in Q1 2021…
Each organizations report development in Q1 2021. However, the extent of development differs according to every single. As for each Counterpoint, the quarter observed 38 million models currently being shipped, which is the increased at any time initial-quarter shipments determine, to file a progress of 23 %. Canalys set the figure at 37.1 million models and a development level of 11 per cent. The organizations attributed this development to components like elevated self-assurance following the start of the vaccine generate, a decline in COVID conditions, revival of offline channels, and pent-up desire from earlier instances.
…but the upcoming is not bright
Both equally experiences, nevertheless, pressure that the second quarter is probably to be a difficult a single, specified the next wave of the pandemic hitting the two people and corporations, and with a range of regions going beneath lockdown. “The sector-large celebration will be small-lived, as a resurgence of COVID-19 in India in Q2 will derail momentum,” warns Canalys. “The client need will get a hit owing to the ongoing COVID-19 wave and subsequent lockdowns,” states Counterpoint.
Sub-USD 200 telephone segment to be hit
Canalys even further states that supply challenges with essential imported components and a weaker Rupee will make it challenging for several brand names to keep their margins at their present-day value amount and that the sub – USD 200 smartphone section (which accounts for 81 percent of the Indian smartphone marketplace) would be significantly challenging strike. (We are now viewing indications of that with the enhance in the charges of some Redmi Observe gadgets.)
Xiaomi retains major spot
Equally reviews put Xiaomi at the leading of the Indian smartphone industry for Q1 2021. Canalys says the manufacturer transported 10.5 million units to get a market share of 28 p.c, recording a growth of 2 per cent, although Counterpoint gave it a a bit lower market place share of 26 percent, with a calendar year-on-yr expansion of 4 p.c. Although Canalys did not communicate of personal styles, Counterpoint highlighted the effectiveness of the Redmi 9 collection and mentioned that the Redmi 9A was the maximum-offering cell phone of the quarter. It also pointed out that the Mi 10i experienced accomplished quite properly, enabling Xiaomi to return to the Rs 20,000 – Rs 30,00 price tag class. Counterpoint also stated that the Redmi Be aware 10 series experienced acquired a quite positive response.
Samsung stays at amount 2, but how substantially did it develop?
Not much too amazingly, Samsung ongoing to hold on to the 2nd spot in the marketplace. Having said that, both equally analysts differed on the extent of its development. Even though Canalys gave the Korean brand name a sector share of 19 percent and a expansion of 11 per cent, Counterpoint accorded it a 20 per cent current market share and a staggering 52 percent expansion. Counterpoint stated that Samsung’s expansion was driven by its concentration on the price range phase with the “new M02 series” as well as many launches in the quarter, together with a refreshed A series. The before than anticipated release of the Galaxy S21 flagship also experienced a constructive effect as did a renewed focus on offline retail (in accordance to the report, the model had concentrated on online channels in 2020).
Vivo regular at 3rd, and maybe getting on Samsung
In 3rd place is Vivo, the brand name which had for a short even though threatened to unseat Samsung from second location final calendar year. The two analysts give the manufacturer comparatively related market shares, but there the similarity ends. Canalys has Vivo a single share place behind Samsung at 18 per cent, whilst Counterpoint has it additional back again at 16 per cent. Interestingly, as per Canalys, the model did not grow as well a great deal, registering a growth of just 1 per cent, but as for every Counterpoint, Vivo grew at 16 p.c. Counterpoint attributes this expansion to the recovery in offline channels in this interval, and also to the powerful general performance of the X60 series.
The ding dong fight for fourth and fifth in between Oppo and Realme
A key space wherever the two reports clash with each individual other is the brands on fourth and fifth spots. Canalys places Oppo at fourth with 13 percent industry share and 35 percent growth (the most outstanding in the best 5) and Realme at fifth with a marketplace share of 12 percent and 9 per cent expansion. However, Counterpoint has Realme at fourth with an 11 p.c share in spite of destructive progress of 4 per cent and possessing only a slender direct around Oppo at fifth, which had a related (rounded off) share of 11 percent and had 12 % development. When Canalys was silent on particular person designs, Counterpoint highlighted Oppo’s force in the 5G phase with the Oppo Reno 5 Pro 5G and the beneficial response to its F19 sequence.
Poco documents amazing development
Canalys helps make no reference to Poco, but as for every Counterpoint, it was the swiftest-rising manufacturer in the market with a development of 558 percent. Interestingly, having said that, both of those studies incorporated Poco as component of Xiaomi.
Both of those experiences say that Apple all over again experienced a fantastic quarter in India, transport more than a million models, just as it did in Q4 2020. When Canalys attributed this to powerful demand for the Apple iphone 12 (with exclusive presents) as properly as sustained demand from customers for the Iphone 11, Counterpoint characteristics Apple’s effectiveness to solid desire for the Apple iphone 11, and “aggressive offers” for the Iphone SE as nicely as the brand’s enlargement of its local manufacturing efforts. Counterpoint also placed Apple on top rated of the high quality telephone section (telephones priced above Rs 30,000), providing it a staggering 48 percent share.
OnePlus surges results in being “top 5G brand”
Although Canalys can make no noteworthy point out of it (in the excerpt we experienced access to), Counterpoint states that OnePlus experienced a very spectacular Q1 2021, recording a development of extra than 300 percent. This development was driven by the OnePlus Nord and the OnePlus 8T. As for each the report, the Nord was the optimum advertising 5G cellphone of Q1 2021, and OnePlus was the major 5G smartphone brand in the nation.